Chief Executive Officer

Floris Wolswijk

MSc in Industrial & Organisational Psychology. Floris has started two companies before. In his student life, he was President of his Study Association and Director of a Student Strategy Consultancy. He participates in obstacle runs and has energy for two. Getting the right things done is what he gets up for in the morning.

More about Floris

Hi there, great that you are reading on.


So it all started back in 1990… just kidding. Two years ago (2014) I graduated from the Erasmus University Rotterdam with a masters degree in Psychology. To be more precise, Industrial & Organisational Psychology. I have a deep fascination with how people work and how I can make them work better.


At the same time, I like doing things myself, figuring out how to work on the go. So from the beginning of my studies I’ve started doing extracurricular activities. First in committees, then a full-time board position and even two small companies. In my opinion, you can only know how to do something if you’ve done it yourself.


Next to working on Queal full-time I’m blogging about leadership, management books and related topics on my own website (here). I love to go to the gym a couple of times a week. And binge-watching tv series is one of my biggest sins.


But that’s enough about me. You’re here for Queal. Let me know if you have questions or feedback. You can reach me directly via LinkedInTwitter or Facebook.

Chief Operating Officer

Onno Smits

MSc in Business Information Management from the Rotterdam School of Management. Onno loves technology and was President of the Automation Committee at his fraternity. In his free time, he designs an Indie game or goes out for runs. Solid reliability is what best describes Onno.

More about Onno

Oh boy, you want to know even more?!


I received my master’s degree in Business Information Management from the Erasmus University in Rotterdam back in 2013. With an interest in business and a background in anything computer- and nerd-related, I was right in my element learning the intricacies of Business Information Management. I’m a deep thinking and analytical guy by nature, and my interests, such as predictive analytics, programming, physics, and really anything science-related reflect this.


Aside from this, I spend an exuberant amount of time watching TV-shows and movies, an addiction I hope I will never kick. Running, photography, and gaming (both of the video- and tabletop- variety) are also a large element in my life.


Once Queal is up on its feet, to travel the world is my next great ambition. After numerous years of great learning experiences, I still haven’t let go of my thirst for knowledge and especially experience.

Community Manager

Lieke van Wilpen

Lieke has a bachelor’s degree in Lifestyle, from the Academy for Creative Industries. As a lifestyle expert, Lieke creates concepts based on consumers’ needs, because improving their quality of life is her main motivation in work. She’s specialized in the living environment and is well informed about developments in the food industry. Besides Queal, Lieke is the co-founder of her own agency in concept development and project management where she supports her clients in doing research analyses, setting up new businesses or creating new products and services.

Toy Manager


Woef, woef. Woef, woef.
Frisian Stabijhoun (Friese Stabij). Max has been with us since the summer of 2016. He brings happiness, joy and Dutch 'gezelligheid' (coziness) to the office. Isn't he just adorable?!