Efficient and sustainable nutrition that’s good for the environment
Our current food system isn’t sustainable. There is food inequality, excessive waste, and the healthier option is almost always more expensive. With Queal, we want to make a positive change toward sustainability. We strive for a 0% waste, 100% recyclable, quick and healthy meal.
Changing what and how we eat is one of the most effective ways for individuals to have a significant positive impact on the environment. The graph below shows what various adjustments, big and small, do to one’s CO2 footprint.
Compared to the average diet.
Don’t eat meat 2 days a week.
Prevent food waste.
Don’t eat meat 4 days a week.
Become a full-time vegetarian.
Become a full-time vegan.
Kilograms of CO2 saved per year.*
*according to milieucentraal
Sustainable Ingredients
100% nutrition, 0% food waste.
Significant water use reduction.
Food Waste Reduction
No more waste due to aesthetic reasons.
Shelf-stable with a year-long expiration date.
Low Impact Packaging
Three meals in one bag.
Reusable and recyclable plastic pouches.
Sustainable ingredients.
The EU imports agricultural products mainly from countries like Brazil, the US, Indonesia, China, and India. That means loads of trucks and boats travelling all over the world, burning fossil fuels in the process.
Look around the map below to see where Queal gets its main ingredients from.
Whey Protein 
Whey Protein is a by-product of the cheese-making process. It is manufactured from sweet cheese whey using cross-flow membrane filtration. This excellent source of protein contains dairy and has 4% lactose.
Where does our whey protein come from?
Our whey protein is processed and shipped from the UK. The milk comes mostly from German cows, though more is also sourced from The Netherlands, Belgium, France, and the UK.
Used in
???Steady Standard 
Steady Athletic
Pea Protein 
Pea Protein is a vegetable protein isolated from yellow pea (Pisum sativum).
Where does our pea protein come from?
Yellow peas, needed for pea protein, are sourced and processed in France.
Used in
???Steady Vegan 
Ready
Rice Protein 
Rice protein is a vegan protein source, isolated from rice. It is often used as an alternative to the more common whey protein.
Where does our rice protein come from?
The rice protein we use in our shakes is processed in The Netherlands.
Used in ???Steady Vegan Ready
Food waste reduction.
Switching to powdered food for some of your meals eliminates much production waste from agriculture and livestock. Did you know that close to 15% of food is thrown away for aesthetic reasons, and 25% is thrown out due to a passed expiration date?
Queal eliminates all of that. As it’s powdered, we don’t care whether the beets used were round, square, or triangular. And with an expiration date of a year, you’re not likely to throw any of it away.
This is good for the environment, as well as your wallet!
Low-impact packaging.
Queal Steady pouches are made of recyclable plastics. They are certified as code 7 (other), which is accepted curbside for recycling in The Netherlands and other Western countries. Municipalities work to separate easily recyclable types back into their base types for full recycling. Where this proves impossible, they still recycle certain type 7 materials into non-consumption-related useful things like mudflaps, cables, speed bumps, insulation, etc.
Our bags are made of this material to make them airtight and strong, to guarantee a long-lasting powder. Our bags are in type 7 because it’s actually a combination of two films. One Type 1 (21%), and one Type 4 (79%) plastic. Because it’s a combination, it becomes a type 7 ‘other’.
Queal’s packaging is unique in terms of the weight/volume/nutrition ratio. Where else do you find three complete meals in a 20x30cm bag? Furthermore, because Queal comes to you as a powder, it saves on transportation and packaging volume. Lastly, the box in which Queal arrives is made from recycled cardboard.
