What you need to know about the natural flavouring in Queal.

August 16th 2019

Natural flavouring is, among others, a helper ingredient in Queal. These helper ingredients, what’s in a name, assist us in making the Queal flavour and texture as optimal as possible. This month, we elaborate on why and how we make use of natural flavouring in Queal and what it is, exactly.

What is it?

Natural flavourings are flavours that can be created from substances extracted from plant or animal resources - like spices, fruits, vegetables, herbs, root leaves (or other plant material), dairy products, meat, poultry, seafood or eggs.

In short, natural flavouring has to come from a plant or animal. This in contrast to ‘artificial flavouring’, which are created from man-made chemicals/molecules.

All the flavouring in our products is natural flavouring. This was simply easier for us to source. We are not inherently against ‘artificial flavouring’. In fact, every substance in the world contains chemicals/molecules. In case you’re interested in this discussion between natural and artificial flavouring, head over to our blog about ATOMA.

How do we use it?

Each one of our STEADY flavours has a different flavouring additive. In the case of Cool Chocolate, cocoa powder has been added as well. Ready Carrot Break doesn’t contain any additional flavouring other than herbs.

Why do we use it?

We use natural flavourings to improve and intensify the taste. They’re not used to contribute to the nutritional value of our products.

Where does it come from?

As we have a lot of different product flavours, we use a range of different suppliers and flavourings. They’re all from the Netherlands and our neighbouring countries though. For example, the cacao in our chocolate flavoured products (Cool Chocolate and Chocolate Hazelnut Happiness at the moment) comes from a supplier in Germany and the supplier of the natural flavouring in Banana Mania and Smooth Vanilla is based in the Netherlands.


The difficulty one faces related to natural flavours is that you can’t figure out what natural flavourings are used only by reading the back label. In case you are allergic to one or more major food allergens, this will be listed. But in case you’re allergic to less common allergens we’d recommend you to contact the manufacturer of the product and ask if the allergen of concern is present in their flavouring.