Both Huel and Queal are based on EU nutrition guidelines (EFSA). Both products contain gluten (although Huel has a gluten free option) which makes them 100% vegetarian. Because Huel makes use of pea and rice protein instead of whey protein, Huel is a 100% vegan as well. Besides lactose and gluten, Queal also contains soy.
Aside from small differences in fibres and fats, Huel and Queal are very similar in nutrients. Both have chosen to provide you with more than the recommended daily amounts of protein. And both have a healthy amount of fibre.
The main source of carbs in Queal is evenly balanced between the complex carbohydrate Maltodextrin (made from corn) and finely cut Scottish Oats. The Maltodextrin has a high Glycemic Index (GI, how fast carbs are processed), and the Oats a low GI. This balance ensures a quick release of energy, but also a sustained continuous release of energy for several hours, resulting in a balanced energy level. Huel has a lower GI of 27, which means energy is released slower than in Queal.
Although Queal is higher in sugars than Huel, it must be noted that the 25grams are still under the dietary reference values of the EFSA (Europe), WHO, and FDA (America, maximum of 50grams).
The protein used in Queal is whey protein. This is derived from the cheese-making process. It provides you with a full amino acid profile (building blocks of protein). The protein in Huel comes from pea protein and rice protein. Both are good sources of protein but can be deficient in certain amino acids.
Both Queal and Huel are made from real food. They use different ingredients, both make a complete meal. And both have their own vitamin & mineral mix that tops up the micronutrients where needed.
Ingredients Huel: Ultra Fine Oats, Brown Rice Protein, Pea Protein, Flaxseed, MCTs from Coconut, Sunflower Lecithin, Vitamin & Mineral Blend, Vanilla Flavour & Sweetener
Ingredients Queal: Scottish Oats, Whey Protein, Soy Flour, Vegetable Oil, Inulin, Vitamin & Mineral Mix, Flavour (10 variations) & Sweetener
Notably, Queal has chosen to use Maltodextrin as a source of carbohydrates. And Huel has chosen to use Coconut (MCT) oil versus Vegetable oil in Queal. Both use a little bit of flavouring and sweetener for an optimal taste experience.