Both Jake and Queal are based on EU nutrition guidelines (EFSA). Both products contain gluten. They are 100% vegetarian. Because Jake makes use of pea protein instead of whey protein, Jake is a 100% vegan as well. Besides lactose and gluten, Queal also contains soy.
Jake and Queal have a different nutritional profile. They have chosen to use different ingredients and therefore provide energy in a different way. Both do provide you with all the vitamins and minerals your body needs.
They are similar in the way that they use oats (Scottish Oats and Oatmeal) in combination with Maltodextrin for a balance of slow and fast carbohydrates. This ensures that you are energised for a long period. A part of the Maltodextrin is classified as sugars and therefore both products have some sugar in there. This is all still half of the dietary reference values of the EFSA (Europe), WHO, and FDA (America, maximum of 50grams).
The protein used in Queal is whey protein. This is derived from the cheese-making process. It provides you with a full amino acid profile (building blocks of protein). The protein in Jake comes from pea protein. This can be a good source of protein but can be deficient in certain amino acids. It may also leave an unwanted aftertaste.
Lastly, there is a difference in the way fats are added to the products. Jake uses Sunflower (seed) oil. Queal uses Flaxseed and Linseed oil. Studies suggest that Flaxseed oils may have additional benefits over Sunflower oil .
Both Queal and Jake are made from real food. They use different ingredients, both make a complete meal. And both have their own vitamin & mineral mix that tops up the micronutrients where needed.
Ingredients Jake: Oatmeal (gluten), Pea protein isolate, Sunflower seed oil, Maltodextrin, Dextrose, Omega-3 concentrate fat powder, Inulin, Sunflower oil, Tripotassium citrate, Calcium citrate, Flavour, Choline hydrogen tartrate, Anticaking agent, Sweetener
Ingredients Queal: Scottish Oats, Whey Protein, Soy Flour, Vegetable Oil, Inulin, Vitamin & Mineral Mix, Glucose Syrup, Potassium- and Sodium-Triphosphate, Flavour (10 variations) & Sweetener
Notably, Queal has fewer ingredients than Jake. This is because Queal has chosen to use fewer additives and rely mostly on the main ingredients for providing the nutritional value. Both use a little bit of flavouring and sweetener for an optimal taste experience.