Our Data Use:
Everything you need to know about your data.

August 17th 2022

We use device identifiers to personalise content and ads, and to analyse our traffic.

We also share such identifiers and other information from your device with Google, Meta, Twitter and ActiveCampaign, who may combine it with other information you’ve provided to them or they’ve collected from your use of their services.

This page explains exactly how we use your data, whom we share it with, and what they do with it.

Third Parties.

We use some third parties to help us analyse, advertise, and/or run our business. We don't share any private or sensitive data, only website use and/or device data. Each of these companies has their own explanation for how they use this data, which you can view through the links below:

How we use your data.

We use your data for three purposes:

  1. Website Analysis
  2. Website Functions
  3. Advertising

Website Analysis
We use Google Analytics to keep track of how people use our website. This helps us find what works and what doesn't work to help potential customers find and purchase our products. We don't track individual users, just globalized general visitor data (e.g. how many people visit a page and then click on a button).

Website Functions
We use cookies on our website to give you an easier web browsing experience on our website. Here's a list of the various functions we use cookies for:

  • Remembering if you're logged in.
  • Remembering what's in your shopping cart.
  • Remembering what language and currency the website is set to.
  • Various security systems for payment processing.

Furthermore, we use ActiveCampaign as our main email system. ActiveCampaign tracks your website use (when you're logged in) so we have a better understanding of how well our emails are performing, and which customers are interested in which products.

We share device identifiers with Google, Meta, and Twitter for advertising purposes. This allows us to more efficiently spend our marketing budget, and only show ads to people that might actually be interested in them.

Written by our COO Onno Smits, originally published on August 17th, 2022.

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