Feed and Queal Compared

Philosophy, Products, Alternatives, Variation, Pricing

Is Queal better than Feed?

You’ve taken a great step forward by choosing for a complete meal product. Feed (Feed Smart Food) and Queal are both great options when it comes to meal replacements. Here we will help you choose which one fits best with you on price, nutrition, and variation.

By reading this page we hope you’ll be interested in giving Queal a try. But if it ends up being the case that Feed is the better option for you, then we’re still glad we were able to help you come to the right decision.

Buy Queal
# Feed Queal
Flavours 5 Flavours (Vegetables, Chocolate, Red Berries, Tomato, Vanilla) 9 Flavours (Chocolate, Strawberry, Macchiato, Cookies & Cream, Vanilla, Forest Fruit, Apple Pie, Banana, Chocolate Hazelnut) + Limited Edition Flavours
Nutrition 45% carbs, 37% fats, 14% protein 47% carbs, 32% fats, 21% protein*
Ingredients Gluten-free Oatmeal, pea protein, oil-free sunflower flour, plant-based fat, yellow flax, rice flour, flavouring Whole Grain Oats, Isomaltulose, Maltodextrin, (Whey or Rice&Pea) Protein, Soy Flour, Vegetable Oils, Vitamins & Minerals
Animals? Vegan Vegan (rice- and pea protein) & Vegetarian (whey protein)
Price per 400kcal (subscription price) from €2.80 from €1.33

*Queal Steady Shakes are available in 3 variations (Athletic, Standard, Vegan), the numbers are for Standard.

Comparison to Feed

Queal and Feed are two well-known companies that offer complete meals to everyone in Europe. They are both good options and nutritionally they are both complete. Each company has made their own choices regarding specific ingredients and nutritional composition. These are the differences you should consider when choosing which product to go with.

Both Feed and Queal are based on EU nutrition guidelines (EFSA). Both products are 100% vegetarian. Because Feed makes use of soy protein (as does Queal with the Vegan line) instead of whey protein, Feed is a 100% vegan as well. Besides lactose and gluten, Queal also contains soy. Feed is gluten-free.

Because Queal believes that nutrition isn't only about the food you buy, you can also find a personalised dashboard when you place an order. Here you can find your environmental impact (which both companies greatly reduce), other statistics and recipes.

Feed has a large social media presence.

Queal Feed Comparison


Feed and Queal have a different nutritional profile. There are some differences in fibres and fats, Queal is high in fibre which is good for the intestine and has chosen to provide you with more than the recommended daily amounts of protein. Feed is higher in fat and sugar.

The main source of carbs in Queal is evenly balanced between the complex carbohydrate Maltodextrin (made from corn), the slightly slower carbohydrate Isomaltulose (made from red beets) and finely cut Scottish Oats. The Maltodextrin has a high Glycemic Index (GI, how fast carbs are processed), and the Oats a low GI. This balance ensures a quick release of energy, but also a sustained continuous release of energy for several hours, resulting in a balanced energy level. Feed uses Isomaltulose and is slightly higher in sugars than Queal.

The biggest ingredient in both products is oats.. They are a great source of complex carbohydrates, and also contain a lot of fibre, a bit of protein and some omega fatty acids. The grain oats in Feed are organic and with 52.6% of ingredients, the whole product is also an organic product.

The protein used in Queal is whey protein. This is derived from the cheese-making process. It provides you with a full amino acid profile (building blocks of protein). The protein in Feed comes from soy. This is also a good source, but some might say that it doesn't provide you with the full (necessary) amino acid profile.


Both Queal and Feed are made from real food. They use different ingredients, both make a complete meal. They use different ingredients, both make a complete meal. Both also use some flavouring to make the meals taste as good as possible.

Ingredients Feed: Gluten-free Oatmeal, pea protein, oil-free sunflower flour, plant-based fat, yellow flax, rice flour, flavouring

Ingredients Queal: Whole Grain Oats, Isomaltulose, Maltodextrin, (Whey or Rice&Pea) Protein, Soy Flour, Vegetable Oils, Vitamin & Mineral Mix, Flavour (10 variations) & Sweetener

Non-nutritional considerations

Queal and Feed are in friendly competition for selling the most amounts of meals to people all over the world. But the real competitor is malnutrition and the bad food habits that have taken over western countries.

Although everyone wants to eat a healthy meal, time constraints, knowledge or just plain laziness were barriers for people to change their habits. With Queal and Feed you know that you can have a complete meal at any time.

# Feed Queal
Origin Made in France Made in The Netherlands
Availability Delivery worldwide from FR Delivery worldwide from NL
Range of products Shakes, Bars, RTD Shakes, Breakfast Oats, Bars, Nootropic
Limited Editions No Yes
Favourite colour Charcoal Teal
Starter pack available* Yes Yes

*Free Shaker, scoop, information booklet, etc.

We believe a great strength of Queal is the variety of products we offer. Not only can you choose from a wide range of flavours, you can also choose from 3 diet types. Queal recognises not everybody is the same, and different people have different dietary needs. This is why Queal offers four different variations of their recipe. Standard (2100kcal), Athletic (2300kcal with higher % protein), Vegan (pea & rice protein). You will also never get bored with a new Limited Edition flavour each month!

Queal vs Feed summarised

We are, of course, fans of Queal and its great products. We truly believe it offers an excellent choice in quick, complete, and affordable nutrition. After all, that’s the reason we created it in the first place!

But in the end, it’s your choice and responsibility to pick the best option out there for you. We’d love for you to try Queal, and even compare it with the other options in the market. Find out for yourself which you’d prefer. We’re betting you’ll come back to us soon enough.

Buy Queal Buy Feed
Made with in The Netherlands.
Shipping Worldwide.