Both Feed and Queal are based on EU nutrition guidelines (EFSA). Feed it doesn’t contain gluten and lactose, Queal does contains gluten and is 100% vegetarian. Feed use soy protein instead of whey protein, is 100% vegan as well. Besides lactose and gluten, Queal also contains soy.
Feed and Queal are not very similar in nutrients. There are some differences in fibres and fats, Queal is high in fibre which is good for the intestine and has chosen to provide you with more than the recommended daily amounts of protein. Feed is higher in fat and sugar.
The main source of carbs in Queal is evenly balanced between the complex carbohydrate Maltodextrin (made from corn) and finely cut Scottish Oats. The Maltodextrin has a high Glycemic Index (GI, how fast carbs are processed), and the Oats a low GI. This balance ensures a quick release of energy, but also a sustained continuous release of energy for several hours, resulting in a balanced energy level.
Feed uses isomaltulose and is slightly higher in sugars than Queal.
The protein used in Queal is whey protein. This is derived from the cheese-making process. It provides you with a full amino acid profile (building blocks of protein). The protein in Feed comes from soy protein.
Both Queal and Feed are made from real food. They use different ingredients, both make a complete meal. And both have their own vitamin & mineral mix that tops up the micronutrients where needed.
Ingredients Feed: Gluten-free Oatmeal, Vegetable fat, Isomaltulose, Soy protein, Minerals, Flavour (6 variations), Acacia Fibre.
Ingredients Queal: Scottish Oats, Whey Protein, Soy Flour, Vegetable Oil, Inulin, Vitamin & Mineral Mix, Flavour (10 variations) & Sweetener
Notably, Queal has chosen to use Maltodextrin as a source of carbohydrates. And Feed has chosen Isomaltulose. Queal uses a little bit of flavouring and sweetener for an optimal taste experience.