Pricing Update Queal 2023.

January 16th 2023

After having the same price for our products for the last 3 years, we're adjusting them today to reflect a few changes. It pains us that the prices have to be raised (by €0,50 per bag), but we do recognize that in this way we can keep on providing complete meals, at a still very competitive price, far into the future.

The product prices will go up around 6%.
The shipping costs will go down for most EU countries.
We will remain one of the best priced brands in the industry.

The main reasons for raising the price are (in order of significance):

  1. significantly increased shipping costs across the world
  2. higher production costs


The price of shipping has been steadily increasing over the last few years and that has not been reflected in the shipping costs we offer you. We 'sponsor' a part of the shipping costs (i.e. it's baked into the product price), but that part has grown significantly.

To keep our company healthy, and be transparent about our costs, scroll further down to find the new shipping rates and the new product prices.

WWe regret to have to increase the price for most countries outside the EU. Instead of prices going down (after the pandemic's start), they have continued to rise drastically. It seems, from our perspective, that trade is becoming more regional and international shipping isn't what it used to be. We still hope to be able to serve our very international community (around 25% of orders are outside of the EU), but we have to do it at the new prices.

Production Costs.

The price of ingredients (especially proteins) has risen significantly in the past few years (again). A more unsure world market, as well as general inflation (of 8-10% for food ingredients), is to blame.

Inflation has also affected salaries, and other production costs have gone up slightly too. All that needs to be taken into account.

New Product Prices.

Product Single Order Price Subscription Price
Ready (4000kcal) €22,50 (no change) €20,- (no change)
Steady Standard (2100kcal) €8,50 €7,50
Steady Vegan (2100kcal) €9,- €8,-
Steady Athletic (2300kcal) €10,- €9,-
Go (±200kcal) €2,- €1,70
Flow (30 servings) €45,- (no change) €38,- (no change)
Savoury (5655 kcal) €36,- (no change) €30,60 (no change)

New Shipping Prices.

Shipping price changes depend a lot on the country. Sometimes this means a (significant) increase in price, other times the price might have gone down (to free). For most European countries, the prices have gone down for packages over 10 bags (which is most repeat orders).

As a general rule of thumb, the further away your are from us (NL), the more expensive shipping will be.

Please check your country below to see the updated shipping prices.

Country Under €45
(~6 bags)
Under 5kg
(~9 bags)
Above 30kg
(~60 bags)
The Netherlands €12 free free free free free free free
Belgium €14 €5 free free free free free free
Germany €13 €4 free free free free free free
France €20 €12 free free free free free free
United Kingdom €25 €16 €8 free free free free free
Ireland €27 €19 €10 free free free free free
Luxembourg €20 €11 free free free free free free
Austria €19 €10 free free free free free free
Denmark €18 €10 free free free free free free
Finland €34 €25 €17 €8 free free free free
Sweden €23 €14 €5 free free free free free
Norway €41 €34 €26 €26 €26 €26 €26 €26
Italy €29 €21 €12 €4 free free free free
Spain €24 €15 €9 free free free free free
Spain Islands €24 €15 €20 €9 €4 free free free
Portugal €24 €16 €12 €10 free free free free
Poland €21 €13 €4 free free free free free
Czech Republic €20 €12 €3 free free free free free
Hungary €24 €17 €8 free free free free free
Lithuania and Latvia €25 €16 €14 €5 free free free free
Slovenia and Slovakia €29 €20 €12 €3 free free free free
Greece €25 €16 €16 €16 €7 €4 free free
Switzerland €32 €25 €31 €38 €44 €51 €58 €55
Estonia €21 €13 €7 free free free free free
Croatia €33 €26 €22 €13 €5 free free free
Romania €25 €16 €17 €8 free free free free
Bulgaria €33 €24 €17 €10 free free free free
Cyprus €38 €29 €32 €32 €32 €32 €32 €32
Malta €38 €29 €32 €32 €32 €32 €32 €32
United States and Canada €57 €50 €85 €119 €154 €186 €218 €215
Region 1* €53 €37 €45 €52 €60 €67 €75 €72
Region 2* €72 €65 €106 €147 €187 €228 €269 €266
Region 3* €105 €98 €174 €250 €336 €402 €479 €476

Region 1: Albania, Andorra, Belarus, Bosnia and Herzegovina, Garoe Islands, Gibraltar, Greenland, Iceland, Liechtenstein, Macedonia, Moldova, Montenegro, Serbia, Turkey, Ukraine
Region 2: Algeria, Australia, Bahrain, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, China, Egypt, Hong Kong, India, Indonesia, Israel, Japan, Jordan, Korea, Kuwait, Lao, Lebanon, Libyan Arab Jamahiriya, Macao, Malaysia, Morocco, Myanmar, Nepal, New Zealand, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tunisia, United Arab Emirates, Vietnam
Region 3: Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan, Bahamas, Barbados, Belize, Benin, Bermuda, Bolivia, Plurinational State of, Bonaire, Sint Eustatius and Saba, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Burkina Faso, Burundi, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, Christmas Island, Colombia, Comoros, Congo, Congo, the Democratic Republic of the, Cook Islands, Costa Rica, Côte D'ivoire, Cuba, Curaçao, Djibouti, Dominica, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Falkland Islands (Malvinas), Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guatemala, Guernsey, Guinea, Guinea-bissau, Guyana, Haiti, Honduras, Jamaica, Jersey, Kazakhstan, Kenya, Kiribati, Korea, Democratic People's Republic of, Kyrgyzstan, Lesotho, Liberia, Madagascar, Malawi, Maldives, Mali, Mauritania, Mauritius, Mongolia, Mozambique, Namibia, Netherlands Antilles, Nicaragua, Niger, Nigeria, Palau, Panama, Papua New Guinea, Paraguay, Peru, Puerto Rico, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Sint Maarten, Solomon Islands, South Africa, Suriname, Swaziland, Tajikistan, Tanzania, United Republic of, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkmenistan, Turks and Caicos Islands, Uganda, Uruguay, Uzbekistan, Vanuatu, Venezuela, Bolivarian Republic of, Zambia, Zimbabwe

Subscriptions Updates.

Unlike before, we will not grandfather old prices in. We do this on the one hand to update to the new price (~6% increase), but also to update the shipping price (free for many EU subscriptions, but also higher for subscriptions outside the EU).

We are running through all subscriptions in the next day or so to update their prices. If the resulting price change is more than 15% higher for you, we will automatically pause your subscription so you can confirm for yourself whether you are happy to continue the subscription.

To unpause/restart the subscription, simply visit your Queal Dashboard page and set the subscription status back to Active.

Queal vs. Other Complete Meals.

The price of Queal has stayed the same over many years whilst our competitors were already charging a higher price. We would hope there are many more reasons besides the price of Queal why you would choose us over a competitor. It might be the awesome flavours, diverse offering, or quick customer service. But below we've compared the new prices of our shakes to those of some competitors to put it in perspective.

Compare competitors
Product Type Huel Feed JimmyJoy Mana Soylent Queal
Powder (per 400kcal) €2,12 €2,64 €1,59 €2,23 €1,84 €1,62
Powder (per 400kcal subscription price) €1,91 €2,24 €1,35 €1,90 €1,53 €1,43

Any Questions?

Please don't hesitate to contact us, if you have any questions, comments, or concerns.

You can email us at [email protected].